As fun and entertaining as this event is. I’d like to give you a background as to the origin of the Dealer Cup and why we feel it is so important to the industry. 

 

Everyone looks to the local dealer for support. Whether you’re a new brand, an established brand, local organization, weekend warrior, beginner racer, experienced racer or education organization. The local dealer gets consistent requests for their support. For the lot tech kid that has moved 50 units that day, or the backroom finance person doing paperwork until 10pm for the 4th straight night. For the parts guy that has to do endless searching for a part on an old 78 honda. Or for the mechanic that will stay late to help a racer be ready to line up the next morning. Regardless of your discipline, everyone has asked for support from the local dealer!! This event was created to give back to who we feel is the backbone of our industry and the unsung Heros. The Dealer employees!!